Key findings revealed:
Difficulty in accessing reliable information about local attractions.
Lack of a platform with integrated booking options for diverse activities.
There is a need for a visually engaging platform to inspire travel.
Brainstormed solutions using the SCAMPER framework:
Substitute: Replace outdated navigation systems with interactive maps.
Combine: Integrate accommodation, transport, and activity options on one platform.
Adapt: Introduce gamification elements like the "Travel Roulette."
Modify: Add personalized recommendations based on user preferences.
Put to another use: Use AI to generate itineraries from user input.
Eliminate: Remove unnecessary steps in the booking process.
Reverse Reimagine user engagement through curated local experiences.
We are focused on clean layouts, clear visual hierarchy, and intuitive navigation.
Essential features:
Homepage: Interactive "Discover Your Country" banner.
Menu: Quick access to favorite trips, booking history, and personalized profiles.
Search Smart filters for destinations and activities.
