Logo Redesign and Concept Branding for Genoa FC
Logo Redesign and Concept Branding for Genoa FC
One of my greatest passions is sports, particularly football. I chose to focus on redesigning Genoa FC’s logo as it represents the oldest active Italian football club, boasting over 125 years of rich history.
One of my greatest passions is sports, particularly football. I chose to focus on redesigning Genoa FC’s logo as it represents the oldest active Italian football club, boasting over 125 years of rich history.
This project was a unique challenge: capturing the timeless magic of such a historic team while embracing modern minimalism.
This project was a unique challenge: capturing the timeless magic of such a historic team while embracing modern minimalism.
Why Redesign the Logo?
Why Redesign the Logo?
Considering the current logo and contemporary design trends, it's crucial for traditional clubs like Genoa FC to also excel in their commercial presence. A modernized logo can reinforce the club's identity, appeal to a broader audience, and maintain relevance in today's competitive sports industry.
Considering the current logo and contemporary design trends, it's crucial for traditional clubs like Genoa FC to also excel in their commercial presence. A modernized logo can reinforce the club's identity, appeal to a broader audience, and maintain relevance in today's competitive sports industry.
Design Inspiration
Design Inspiration
Golden Griffin
This mythical creature symbolizes strength, vigilance, and bravery-values that Genoa FC proudly aspires to embody.
St. George’s Cross
A symbol of the city of Genoa, it highlights the club's deep connection to its hometown and heritage.
Red and Blue Colors
Adopted in 1901, these traditional colors are integral to the club’s identity and remain a defining feature of the design.
Design Impact
Design Impact
This redesign provides Genoa FC with a versatile, modern visual identity that respects its heritage. The updated logo positions the club as both a historical icon and a contemporary brand, ensuring it resonates with fans, players, and commercial partners worldwide.
This redesign provides Genoa FC with a versatile, modern visual identity that respects its heritage. The updated logo positions the club as both a historical icon and a contemporary brand, ensuring it resonates with fans, players, and commercial partners worldwide.
Color palette
Color palette
The Genoa FC color palette honors the club’s historical identity while ensuring versatility and modern appeal. Each color carries significant meaning and has been chosen to maintain consistency across all branding elements:
The Genoa FC color palette honors the club’s historical identity while ensuring versatility and modern appeal. Each color carries significant meaning and has been chosen to maintain consistency across all branding elements:
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Stay in touch
If you'd like to know about my work and projects, send me an email.
If you'd like to know about my work and projects, send me an email.
