Promerica Bank Redesign Proposal
Promerica Bank Redesign Proposal
Promerica Bank is a financial institution founded in 1992.
It offers a wide portfolio of products and services, backed by a team committed to providing efficient customer service. Its core values revolve around strong, long-term relationships with both employees and clients.
Promerica Bank is a financial institution founded in 1992.
It offers a wide portfolio of products and services, backed by a team committed to providing efficient customer service. Its core values revolve around strong, long-term relationships with both employees and clients.
Context
Context
In recent years, banks have been racing to improve and unify their digital platforms to reach customers more easily. Some of the key challenges in this industry include:
In recent years, banks have been racing to improve and unify their digital platforms to reach customers more easily. Some of the key challenges in this industry include:
In recent years, banks have been racing to improve and unify their digital platforms to reach customers more easily. Some of the key challenges in this industry include:
Standing out in a highly saturated market by offering innovative digital tools.
Providing effective technological solutions that fulfill their purpose and simplify the user experience.
Enhancing customer communication to create a more seamless interaction.
Observations
Observations
The current website has some interface issues, making it difficult for users to navigate and reducing the bank’s overall presence in the market.
The current website has some interface issues, making it difficult for users to navigate and reducing the bank’s overall presence in the market.
Understanding how easy it is for users to interact with the platform, what information they seek, and which sections are most relevant to them is crucial.
Understanding how easy it is for users to interact with the platform, what information they seek, and which sections are most relevant to them is crucial.
The goal is to create an attractive, functional, and user-friendly website that differentiates the bank from competitors.
Methodology
Methodology
Our approach focuses on problem-solving and discovering creative solutions by deeply understanding user goals and frustrations. Through research, testing, and iteration, we aim to create an intuitive and efficient digital experience tailored to user needs.
Our approach focuses on problem-solving and discovering creative solutions by deeply understanding user goals and frustrations. Through research, testing, and iteration, we aim to create an intuitive and efficient digital experience tailored to user needs.
Our Mission
Our Mission
We strive to adopt a problem-solving approach and develop creative solutions by deeply understanding user goals and frustrations. Our mission is to design innovative, user-centered digital experiences that enhance accessibility, efficiency, and customer satisfaction.
Competitive Analysis
Competitive Analysis
A thorough examination of industry leaders and emerging fintech solutions will help identify trends, strengths, and areas for differentiation. By analyzing competitors’ digital strategies, we can position Promerica Bank as an innovator in the financial sector.
A thorough examination of industry leaders and emerging fintech solutions will help identify trends, strengths, and areas for differentiation. By analyzing competitors’ digital strategies, we can position Promerica Bank as an innovator in the financial sector.
Design System
Design System
The new design system will establish a cohesive visual identity and a consistent user experience across all digital platforms. This includes typography, color schemes, iconography, and UI components that ensure brand recognition and accessibility.
The new design system will establish a cohesive visual identity and a consistent user experience across all digital platforms. This includes typography, color schemes, iconography, and UI components that ensure brand recognition and accessibility.
Design System
Final Screens
Final Screens
The final UI designs will showcase an optimized, modern, and customer-centric banking experience. These screens will reflect a clear navigation structure, enhanced interactivity, and seamless integration of banking services, ensuring a smooth digital journey for users.
The final UI designs will showcase an optimized, modern, and customer-centric banking experience. These screens will reflect a clear navigation structure, enhanced interactivity, and seamless integration of banking services, ensuring a smooth digital journey for users.
Extra info
You can check this PDF for a proposed campaign across various social media channels to drive traffic to our new website.
Extra info
You can check this PDF for a proposed campaign across various social media channels to drive traffic to our new website.
Extra info
You can check this PDF for a proposed campaign across various social media channels to drive traffic to our new website.
Prototype
The prototype for the Promerica Bank landing page can be found at this link. This serves as the initial proposal for the company.
Prototype
The prototype for the Promerica Bank landing page can be found at this link. This serves as the initial proposal for the company.
Prototype
The prototype for the Promerica Bank landing page can be found at this link. This serves as the initial proposal for the company.
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Stay in touch
If you'd like to know about my work and projects, send me an email.
If you'd like to know about my work and projects, send me an email.
