Email Campaign: Road to the final

DoradoBet launched a massive campaign to reward user loyalty with an all-expenses-paid trip to the final in Munich on May 31, 2025.

The main objective was to increase betting volume and active participation.

MY STRATEGIC ROLE

MY STRATEGIC ROLE

MY STRATEGIC ROLE

COPYWRITING

Writing persuasive and direct messages, designed to connect with the emotion of football and move the user towards betting.

VISUAL DESIGN

Creation of high-impact graphic arts, maintaining visual consistency between the DoradoBet brand and the Champions League aesthetic.

IMPLEMENTATION

Technical execution of mailings, ensuring correct personalization and delivery in line with strategic segmentation.

Design Impact

Design Impact

This redesign provides Genoa FC with a versatile, modern visual identity that respects its heritage. The updated logo positions the club as both a historical icon and a contemporary brand, ensuring it resonates with fans, players, and commercial partners worldwide.

This redesign provides Genoa FC with a versatile, modern visual identity that respects its heritage. The updated logo positions the club as both a historical icon and a contemporary brand, ensuring it resonates with fans, players, and commercial partners worldwide.

Color palette

Color palette

The Genoa FC color palette honors the club’s historical identity while ensuring versatility and modern appeal. Each color carries significant meaning and has been chosen to maintain consistency across all branding elements:

The Genoa FC color palette honors the club’s historical identity while ensuring versatility and modern appeal. Each color carries significant meaning and has been chosen to maintain consistency across all branding elements:

VISUAL DESIGN

VISUAL DESIGN

Designs optimized for quick and effective

reading on smartphones, ensuring conversion

anywhere.

Technical execution of mailings, ensuring

correct personalization and delivery based on

strategic segmentation

Designs optimized for quick and effective

reading on smartphones, ensuring conversion

anywhere.

Technical execution of mailings, ensuring

correct personalization and delivery based on

strategic segmentation

Key Performance Indicators (KPIs)

The integrated campaign delivered exceptional results across all key performance indicators, demonstrating the effectiveness of the combined email, on-site, and social media strategy.

The integrated campaign delivered exceptional results across all key performance indicators, demonstrating the effectiveness of the combined email, on-site, and social media strategy.

Conversion

Conversion

High participation rates achieved by simplifying complex draw mechanics through clear copywriting and strategic visual design.

High participation rates achieved by simplifying complex draw mechanics through clear copywriting and strategic visual design.

Open Rate

Open Rate

Exceptional email performance reaching 35.2%, driven by persuasive subject lines and a narrative that connected with the bettor.

Exceptional email performance reaching 35.2%, driven by persuasive subject lines and a narrative that connected with the bettor.

Engagement

Engagement

Sustained audience interaction driven by a multi-channel approach, combining homepage banners with dynamic social media support.

Sustained audience interaction driven by a multi-channel approach, combining homepage banners with dynamic social media support.

Impact

Impact

Significant growth in wagered volume and brand loyalty, solidifying DoradoBet as a leader in premium sports betting experiences.

Significant growth in wagered volume and brand loyalty, solidifying DoradoBet as a leader in premium sports betting experiences.

WEBSITE PROMOTIONS

WEBSITE PROMOTIONS

For a crucial four-month period, the campaign banner was prominently featured on the DoradoBet.com homepage. This strategic placement ensured maximum visibility and served as a primary touchpoint, successfully capturing audience attention and driving users to explore and participate actively.

Conclusions

The Champions League 2025 campaign stands as a testament to the power of integrated marketing. By combining compelling copy, striking design, and strategic placement, we successfully translated a complex mechanic into an exciting opportunity, driving both participation and brand loyalty.

The Champions League 2025 campaign stands as a testament to the power of integrated marketing. By combining compelling copy, striking design, and strategic placement, we successfully translated a complex mechanic into an exciting opportunity, driving both participation and brand loyalty.

The Champions League 2025 campaign stands as a testament to the power of integrated marketing. By combining compelling copy, striking design, and strategic placement, we successfully translated a complex mechanic into an exciting opportunity, driving both participation and brand loyalty.

Stay in touch

If you'd like to know about my work and projects, send me an email.

If you'd like to know about my work and projects, send me an email.